marketing

6 Steps to Marketing to Lockheed Martin

March 22, 2018 --

1    Do your homework to determine target focus area

Lockheed Martin is a large corporation made up of multiple business areas and supports thousands of programs. In order to get routed to and/or connected with the appropriate decision maker(s), we need your help to identify the area of target. This may be a business area, program, proposal partnership or technical need. Here are a few resources to help you identify the best fit for your company:

After doing your homework and finding an area of a potential match, let us know. Provide the specific information of focus areas of target.

It is also important to differentiate yourself from your competitors by being able to articulate what sets you apart other than quality. Do not rely on your socio-economic category to be your discriminator.

2    Complete the Supplier Marketing Portal Profile

This is Lockheed Martin’s primary database for searching for suppliers when there is a procurement opportunity.

  • Make sure your information is accurate and complete.
  • Be sure to include your certifications and clearances.
  • Update your profile regularly if there are changes.

3    Monitor and/or subscribe to the Immediate Needs Bulletin Board.

The Lockheed Martin Immediate Needs Bulletin Board is used to post unique procurement needs. If your firm matches a need, be sure to follow the instructions for consideration.    

4    Meet influencers

Lockheed Martin Small Business professionals and other procurement specialists attend many outreach events throughout the year. These representatives can serve as your advocate and mentor for marketing your company to internal programs that may require your company capabilities.

5    Subscribe to the Lockheed Martin Small Business Innovation Research Program directory

Each time the government releases SBIR solicitation topics, Lockheed Martin establishes a directory that contains all the topics, brief descriptions and Lockheed Martin point of contacts. The purpose of this directory is to help connect small business companies with the appropriate Lockheed Martin technical point of contacts to explore opportunities for partnership and innovation.

6    Bring Partnership Opportunities to Us

If you are pursuing a proposal pursuit or have a small business set-aside where you are seeking a partner, notify us via our Business Development team.